Before and After Comparisons

Here are several examples of how to incorporate this guidance in your messaging to help illustrate some of the subtle but important edits.

Before and After Comparisons:

Language that Centers Strengths

Before: "Low-income families often face challenges accessing resources."
After: "Families experiencing economic challenges can access resources designed to meet their unique needs."
Why: The revised version avoids labeling families by their income and instead focuses on their strengths and needs.

Avoiding Stereotypes

Before: "Mothers are a child’s first teacher."
After: "Caregivers are a child’s first teacher, helping them grow and learn every day."
Why: The updated version acknowledges diverse family structures, including fathers, grandparents, foster parents, and other caregivers.

Focusing on Equity and Access

Before: "All families are welcome to apply for our programs."
After: "We are committed to ensuring every family has access to our programs, no matter their background or circumstances."
Why: The second version emphasizes the organization's dedication to removing barriers and promoting equity.

Using Culturally Responsive Imagery

Before: "Join us for a holiday celebration with Christmas crafts for kids."
After: "Join us for a winter celebration featuring crafts and activities for all families."
Why: The revised version removes a specific cultural or religious reference to be more inclusive of all traditions and beliefs.

Addressing Diverse Abilities

Before: "Our programs help children overcome developmental delays."
After: "Our programs support children in reaching their full potential, no matter their developmental journey."
Why: The after statement is strengths-based and avoids framing developmental differences as deficits.

Reframing Access to Services

Before: "Sign up to get help for your child."
After: "Discover programs that support your family’s unique needs and goals."
Why: The second version removes a sense of stigma and focuses on empowerment and partnership.

Highlighting Community Partnerships

Before: "We are here to fix the problems families face."
After: "We partner with families and communities to create solutions together."
Why: The updated version avoids a top-down approach and centers collaboration and shared leadership.

Inclusive Descriptions of Children and Families

Before: "At-risk children need our help to succeed."
After: "Every child deserves the opportunity to thrive, and our programs support families in making that possible."
Why: The revised version avoids labeling children as "at-risk" and instead focuses on the opportunities provided.